JOHN DEERE, YOU'RE ON.
How can John Deere make their machines more enjoyable and intuitive for their customers? By simply listening to them. The award-winning John Deere You’re On campaign gives customers a platform to share their likes, dislikes and suggestions on how to improve John Deere machinery. John Deere then uses this customer feedback when designing future products. Creating a culture where the customers’ voices are not only listened to, but are the driving force behind everything John Deere does.
ROLE: Writer of print, web and trade show assignments.